Huge internet companies MSN, AOL,Yahoo ignore progress

It's hard to imagine that there are some places unreachable for progress in the age of Hi-Tech. Moreover, the more this progress can reduce possible profit, the longer time they are restraining it by all available means.

It's known that most free email services exist on profits from advertising that is shown to users in the email account web interface. So, web industry giants don't hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as Yahoo.com, MSN.com, AOL operate many users, which are tied to other companies' services don't hasten to provide such access as today users won't disappear and the reason is that they just get into the habit of using web-interface.

Of cause there are some ways to avoid these limitations. For example, there are programs of third-party writers for Yahoo who convert the web-traffic into POP3. However the possibility of mailboxes passwords theft by means of such software that decreases the will to use them still exists. For Hotmail.com by MSN.com there is a possibility to use a special protocol, which is integrated into Outlook Express, and is not available to other email program developers, which also limits the user's freedom to choose an email program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.

But, they lose a lot trying to hold the old marketing policy oriented for on-line publicity limiting the users choice. There is another way to monetize guests by attracting and keeping users. The company Google.com became the new pattern of work with User with its mail Gmail.com. Initially they provide users access to POP3 and SMTP interfaces not restricting user in methods of work with e-mail. However this service has a great advantage over common mailing applications like Outlook Express - it is a big volume of mailbox disk space allowing user to keep all the e-mails straight at the server and get access to its' mailbox from any part of the world.Plus, only relevant advertising is shown to a user, no bothering banners! This format is becoming more and more likable for email users because a convenient web interface allows you to forget about installing and setting problems of email programs.

As a result e-mail of the Future performs as web-interface without the use of mail applications. Yahoo.com, MSN and AOL.com most probably will also use this model later as it much profitable than out of date method of mail application utilization.The protocols POP3 and SMTP are also outdated themselves. For example Gmail.com gives you the opportunity to receive notifications about new emails through a special RSS feed.